MELANIE - 1976
The following is a report on public relations, publicity and promotional activity for the two Sydney concerts for Melanie's first Australian Tour.
As well as the above this organisation also arranged: Booking of venue, hire of sound equipment, placing of advertising plus the setting up of a Radio deal with the promoters.
This organisation set up with Digamae Pty. Ltd. , a promotional radio deal on radio 2SM, Sydney's No 1 rating radio station and liased with copy changes and promotional competitions.
This-organisation arranged the hire of sound equipment for the concerts through Jands Hire. The equipment was of such a high standard that it was also used for the concerts in Newcastle and Canberra.
The following press release and handbill were distributed to all press, TV. and Radio plus all folk clubs etc. in Sydney.
Wide response was gained from the Folk Clubs because of this.
Contact vas made with Melanie's record company - Festival, who assisted by setting up record displays and distributing posters throughout Sydney.
At a small reception after the Concert, Festival presented to Melanie a gold map of Australia to commemorate her first tour here.
Extensive media coverage was gained, at a press conference at the Airport on Melanie's arrival in Australia on Friday 27th February 1976,
On her return to Sydney from Brisbane on Friday March 19th 1976, Melanie went straight to Radio station 25M for a live interview with George Moore and Robert Maumill who run Sydney's top rating afternoon show.
Following this interview, and interview was recorded at Radio 2JJ for playing the following day. This interview was over half an hour in duration.
A segment was recorded that evening for This Day Tonight - a top rating current affairs TV. Show, for shoving that night.
Copies of press gained follow,.
This tremendous response to Melanie's 1st Australian Tour must point to a great following in Australia that can only increase with ensuing tours.
It was a pleasure to be associated with this 1st Tour.
ADRIEN BAKER DAVID DOUGLAS
ACCOUNT EXECUTIVE MANAGING DIRECTOR.