GOLDMINE
July 3, 1987 (US)
70s
Rock by: Erik Himmelsbach
In an ever-expanding group of folky chanteuses
emerging during the middle and late '60s, it was easy to put a label on an
artist based on an obvious aspect of their work, to distinguish them from the
rest of the pack. Joan Baez was a fervent anti-war crusader; Joni Mitchell was
reflective and introspective. But Melanie, who combined elements of both
Mitchell and Baez in her music — with a lighter touch and sense of humor — was
tagged as a dippy hippie early in her career and it proved to be a musical
albatross around her neck. Her shrilly, trembling voice and sweet, naively
positive lyrics made her a novelty in the eyes of critics and public alike.
Melanie's
penchant for the offbeat began at an early age. Coming from a musical family —
her mother was a jazz and blues singer — Melanie (born Melanie Safka in 1947)
learned to play the ukulele by the time she was four. Melanie was inspired to play guitar and perform after hearing
Baez in the early '60s. She paid her dues performing in New York coffee houses
and folk clubs in the mid-'60s imitating Baez (humorously recounted on At
Carnegie Hall).
Melanie's
relationship with Columbia was short-lived. Only one single, an early version
of "Beautiful People," was released in 1967. Radio at this time was
saturated with flowery hippie anthems and found no room for the young singer
with the thickly phrased, exotic sounding voice. Yet the song would later
appear on Melanie's second, self-titled LP, and would become a staple of her
live shows.
It was back to
the bars for Melanie until 1969, when she signed on with Buddah Records, best
known for its stable of bubblegum groups like the Lemon Pipers and 1910 Fruitgum
Company. It was a smart business move for Buddah, and they promoted Melanie as
the bubble gum Earth Mother. She became the hippie as product.
At first,
Melanie did little to discount this image. The inside cover of her debut LP,
Born To Be (later reissued as My First Album), featured her complete horoscope,
rising signs and all. Although the LP gave the world its first dose of
Melanie's quivering, child-like voice, the little notoriety Born To Be
received was in nursery-rhymish tunes like "Christopher Robin,"
"Merry Christmas" and the ludicrous "Animal Crackers"
("Did you ever hear of Alice's Restaurant? / I eat at Alice's Restaurant
year after year/ They make animal cracker pizza/ And give out animal crackers
free with the beer/ Oh, let's give Alice a great big cheer/ She knows the age
of the animal cracker is here . . . ) .
Although she
may have been dismissed as banal hippie mush early in her career, it was
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Melanie |
the performance of "Beautiful people" at
Woodstock that gave Melanie significant national attention. Not only did she
appear on the Woodstock 2 LP, but the three-day festival served as an
inspiration for her first hit song, "Lay Down (Candles In The Rain),"
which peaked on the U.S. charts at #6 during the summer of 1970. Additionally,
her composition "Look What They Done To My Song, Ma," became a Top 20
hit for the New Seekers that same year.
By this time
the show-tuney arrangements of her first two LPs were scrapped in favor of a
folky, acoustic sound. The result was Candles In The Rain. It became Melanie's
first gold LP. At this point her live shows had become something of a religious
experience for her devoted followers. Melanie would sit and play her guitar,
while the audience would sit mesmerized, holding candles and passing flowers to
the stage. Despite her constant shellacking by critics, there was an intense
emotional bond between Melanie and her audience. On Leftover Wine, recorded at
Carnegie Hall in 1970, fans can be heard yelling "We love you" during
musical interludes.
Melanie's
timing was perfect in the early '70s. During her fleeting years of fame, she
sold over 22 million records worldwide. It was a ripe period for women and
their guitars. Joni Mitchell and Laura Nyro were gaining recognition as
songwriters, while the grand old dame of folk, Joan Baez, had her biggest hit
in 1971, with a cover of the Band's "The Night They Drove Old Dixie
Down." But in 1972, Melanie was the biggest.
After having two Top 40 hits in 1971 with "Peace
Will Come (According To Plan)," and "The Nickel Song," Melanie
and Schekeryk struck out on their own, forming Neighborhood Records at the end
of that year. The first LP on the Neighborhood label was a monster hit, the
biggest of Melanie's career. The LP Gather Me featured the #1 tune
"Brand New Key," which sold over three million. But the quirky little
pop tune, while it should have been a breakthrough, was to be Melanie's
undoing.
Gather Me
showed a big jump in the depth and complexity of Melanie's music.
She was moving away from folk and into blues, jazz and
gospel. "Brand New Key" was not representative of the album as a
whole, but it was effective in perpetuating Melanie's whimsical cartoonish
image.
Stoneground
Words was an excellent follow-up, and went gold on the strength of
"Gather Me"'s success but the single, "Together Alone,"
failed to dent the charts, indicating that people didn't want to hear Melanie
as anything but the rock 'n' roll rag doll.
Although she
remained in the public eye as a spokesperson for UNICEF and through various
albums and concert appearances, Melanie's career began a long, sad slide in
1973: Apparently tired of being the flimsy novelty, Melanie branched into other
forms of music, covering more outside material, and avoiding the cute stuff.
Perhaps as a result, people stopped listening. "Bitter Bad" from
1973's Melanie At Carnegie Hall was her last Top 40 hit.
Because she stopped selling records,
Neighborhood Records folded in 1975. In 1976 she attempted a comeback of sorts
on Atlantic Records. The LP Photograph, is notable in that it is the
only Melanie LP where Peter Schekeryk didn't have complete control over the
final product.
MELANIE ALBUM DISCOGRAPHY
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label |
record
# |
title# |
date |
Buddah |
BDS 5024 |
Born To Be |
1969 |
|
BDS 5041 |
Melanie |
1969 |
|
BDS 5060 |
Candles In The Rain |
1970 |
|
BDS 5066 |
Leftover Wine |
1970 |
|
BDS 5074 |
My First Album (re-issue of Born To Be) |
1970 |
|
BDS 95000 |
The Good Book |
1971 |
Neighborhood |
NRS 47001 |
Gather Me |
1971 |
Buddah |
BDS 5095 |
Garden In The City |
1971 |
|
BDS 95995 |
Four Sides of Melanie |
1972 |
Neighborhood |
NRS 47005 |
Stoneground Words |
1972 |
|
NRS 49001 |
At Carnegie Hall |
1973 |
Buddah |
BDS 5132 |
Please Love Me |
1973 |
Neighborhood |
NRS 48001 |
Madrugada |
1974 |
Neighborhood/Bell |
NB 3000 |
As l See It Now |
1974 |
Neighborhood/Arista |
NL 3001 |
Sunset And Other Beginnings |
1975 |
Atlantic |
SD 18190 |
Photograph |
1976 |
Midsong |
MCA 3033 |
Phonogenic Not Just Another Pretty Face |
1978 |
Tomato |
TOM-2-9003 |
Ballroom Streets |
1978 |
Blanche
|
BL-6177 |
Arabesque |
1982 |
Amherst |
AMH 53302 |
Am I Real Or What |
1985 |
Instead, label
president Ahmet Ertegun had a hand in the album. He's listed as creative
director. To Ertegun, Melanie wrote in the liner notes: "For Ahmet, who
got grapes to grow on the mountain and polyvinyl chloride to roll in the
sheets." What he really did was streamline Melanie's by-then passé style,
eliminating some of her indulgences in favor of a mid-70s mainstream sound.
What he couldn't do was get the LP to sell.
Since Photograph,
Melanie has gone about quietly recording albums for small independent labels,
playing occasionally at small venues and raising her two children. While Buddah
has released a number of compilations through the years, the best retrospective
set of Melanie is a live-in-the-studio LP on Tomato Records, called Ballroom
Streets. Released in 1978, Ballroom Streets is a two-record overview
of her career. Re-recorded chestnuts like "The Nickel Song" and
"Brand New Key" mesh well with the more current reggae tinged
"Miranda" Gone on Ballroom Streets was the childish creakiness
of Melanie's earlier work, replaced by a grown-up smoky blues filled adult.
Melanie has
recorded sporadically in the '80s, basking in the irony of songs like "Rag
Doll" (released as a single in 1984) and the 1985 LP Am I Real Or What.
It seems as if she's come to grips with the forces that prevented her from
becoming recognized as a talented prolific songwriter. At least she does have
some sort of place in pop history—as the flower child with the guitar and the
wide eyed voice that sang about sunshine, skate keys and beetles.
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